Why Branding is important

An established branding experience puts a visual “face to your name.” A solid brand will not only increase the value of your company but provide an insight into your company’s direction and services. It will also greatly aid in acquiring new customers and clients. Your brand should represent a clear perception of your company, service, advertising and; most importantly, your reputation. When all of these aspects of your business are working in harmony, your overall brand will thrive.

logo

A logo is the identifier of a company usually through a word mark or symbol (often referred to as an icon). Once a logo becomes familiar, it becomes the visual identifier of a company. Quite simply, a logo should visually represent a company in its simplest form.

identity

Identity is the visual package that form the aspects of the brand as a whole. Simply, identity design is based around the visual mechanisms used within a company assembled within a set of guidelines. These guidelines establish how the identity is applied throughout (i.e., color palettes, fonts, layouts, etc.). These guidelines ensure that the identity of the company is uniform and help ensure it is recognizable.

branding

A brand is more than a logo, a slogan and some color choices. The core focus behind having a company image is that everything a company does and produces reflects upon the values and experience of the company. It is the full emotional interaction as a whole.