Your brand encompasses what you do, how you do it, what you stand for and how you are perceived. A solid brand will not only increase the value of your company but provide an insight into your company’s direction and services. When your branding is spot on…
People get who your business is, what you do—and why your company is so unique.
You market your business more enthusiastically.
Gaining new clients and customers eases.
Setting your company or organization apart happens organically.
So, what goes in to successful branding:
Design
This is the initial phase to produce the look and general function of your company. This aspect of your brand is where all ideas are flushed out to begin the visual representation of who you are as a business.
Logo
A logo is the identifier of a company usually through a word mark or symbol (often referred to as an icon). Once a logo becomes familiar, it becomes the visual identifier of a company.
Identity
Identity is the visual package that forms the aspects of the brand as a whole. Simply, identity design is based around the visual mechanisms assembled within a set of guidelines. These guidelines establish how the identity is applied throughout (i.e., color palettes, fonts, layouts, etc.).
Strategy
Strategy has been studied for years, yet, there is no definitive answer about what a concrete strategy really is. This is the stage where a method or plan is chosen to bring about a desired future achievement of a goal or solution to your company’s unique direction.
Advertising
Advertising is a form of visual communication used to promote or sell your business's product or service.
Marketing
The marketing of your business is based in terms of what your customer needs and their satisfaction. Marketing has less to do with getting customers to pay for the product/service but developing the demand of that product/service to meet the customer’s needs.
Value
This is defined as you company’s principles or standards of behavior regarding the importance, worth and integrity of your services based on the needs of your potential customers.
Trust
This aspect of your brand is the overall experience of your company’s interaction with the customer. A brand is more than a logo, a slogan and some color choices. The core focus behind having a company image is that everything a company does and produces reflects upon the values and experience of the company. It is the full emotional interaction as a whole.