First impressions matter! Names hold a big importance to all of us. They are who we are, the mark of our identity and each name is special and unique in its own way. Your business name should be thought of in the same way. This is a very important decision and not one to be taken lightly as you will have this name for duration of your business… which will hopefully be long and prosperous.
1. What is your purpose?
Your company’s mission will help you narrow down the brand and image you want to portray with your name based on a simplistic A, B, C structure:
“We help our (A) do (B) through (C).”
Ex. We help (A) entrepreneurs (B) create memorable branding (C) through creative and distinctive logo designs.
2. Who is your client?
It’s a known fact that in life, you can’t please everyone. Creating a brand name does not only define you company but also involves an emotional response. Because of this you will want to consider your target audience and how your name may resonate with them. It doesn’t make sense to try to please everyone. And that goes for defining the target audience for your company name and brand too. But you do want to consider your audience and how your name might resonate with them.
Think about the makeup of your target audience:
Gender
Age
Location
Profession
Income
Education level
3. Does your name feel authentic?
One of the biggest things we have learned is that. Being authentic and true to yourself and your mission is important in every structure of your business - from your company name to the way you answer the phone. The name and branding should feel comfortable and make you feel confident in selling your product or service. It should also set the tone for what the client can expect when working with you.
Ask your friends and family! This can be a great way to test your business name and get feedback from people who know you best.
How does it sound when you say it out loud? How do you feel?
4. Is it unique? Is it memorable and distinctive?
Much like your visual brand, your business name should be distinctive, memorable, easy to pronounce and emotionally appealing. This is where research is key by looking in to your competition (locally, nationally, within your industry) to ensure you are positioning yourself in a unique way.
5. Can it be trademarked?
This is an important consideration depending on how big you want to build the brand. Parameters need to be investigated and researched. We suggest going to USPTO.gov for additional information.
To find out how MadCat Branding can help put a “face to your name,” contact us at creative@madcatbranding.com